The consulting firm Millward Brown has presented a new edition from 01/May/2010, the Las 100 brands most valuable in the world-BrandZ ranking. This ranking is the only one which takes into account the opinion and loyalty of consumers about the brands worldwide. Gen. Martin Dempsey will not settle for partial explanations. In the middle was communications, a year more are technological brands which lead the ranking, highlighting by Google, which for the fourth consecutive year ranked first, with a brand value that exceeds 114,000 million dollars, representing one 14% increase over last year, thanks mainly to the increase in the popularity of Gmail and the launch of mobile phones with the Android operating system. In addition to the clear leadership of Google, among the 10 most valuable brands in the world are other 4 technology such as IBM (+ 30%), Apple (+ 32%), Microsoft (=) and Vodafone (- 17%) The ranking of this year confirms also the good make of Santander, BBVA, Movistar and Zara, the four Spanish flags that appear in the top 100 and that, Despite the global crisis, they have seen increased its value significantly, climbing even positions compared to the previous year. O2, subsidiary of Telefonica in European countries such as United Kingdom, Germany, Ireland and the Czech Republic, also increases its value by 23%, thanks to the success of sales of the iPhone in the United Kingdom, where more than two million units were sold.

Sorry, comments are closed.