ECENTA implements SAP CRM with SAP Web channel experience management 2.0 Walldorf, the 9th December 2013, Sonny’s enterprises Inc., one of the world’s largest manufacturer of car wash and corresponding accessories, opts for ECENTA as an implementation partner, significantly increasing the efficiency in the B2B E-commerce. ECENTA is a consulting firm that specializes in the demanding realization of projects in the areas of the SAP Business Suite, especially SAP customer relationship management. Louis Kreisberg addresses the importance of the matter here. The SAP experts from Walldorf to implement Web channel experience management 2.0 with an SAP CRM system in the United States of the current SAP. Sonny BBs from Tamarc, Florida, develops and manufactures hydraulically driven car wash since 1949 and is since then still in family ownership. The product range of the company includes currently over 12,000 products. The current E-commerce solution by Sonny BBs integrates not with the existing SAP ECC (ERP central component).

For this reason, all orders must manually by the Processed by employees in the customer service. Here it comes but fail due to disparate data sets and false entries”, describes how Matthias Galley, Managing Director of ECENTA America Inc. the situation when Sonny BBs. much time has to be invested for manual corrections. “In addition the current E-commerce solution supports only very inadequately the objective the Sonny BBs followed with its CRM for sales and marketing: the best customer service.” To speed up the ordering process and eliminate manual errors in determining the order, ECENTA for Sonny implements BBs SAP CRM with SAP WCEM 2.0 (Web channel experience management). As a result all data from the exposed ECC, automatically SAP such as prices, inventories and product properties. “The maintenance of customer and product data will be so much easier. Orders are many recorded faster and made ready for shipment.

Both the company and its customers benefit”summarizes XX. In the next Step we then will complement the existing CRM system to SAP CRM Sales and marketing functions, as well as other applications.” The ecenta AG is a product and consulting company, the are demanding implementation of projects in the areas of SAP Business Suite, especially SAP CRM and SAP BCM, and SAP NetWeaver, specifically in the areas of business intelligence, master data management, process integration, composite application framework and Enterprise Portal specializes.

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