McDonalds launches a new mobile application for Android operating systems with the objective of facilitating the search for restaurants. The application developed by McDonalds, from the hand of OMD,’s main objective is to facilitate the search for restaurants in a completely adapted environment for users of smartphones. The results can be viewed in three ways: maps, augmented reality and a list sorted by proximity. In addition to these features there is the possibility to filter the searches depending on the equipment of the restaurants as Wi-Fi, McAuto, 24 hours or PlayPlace, among others. The number of Android devices that are in Spain currently exceed the number of iPhones and this trend will increase as it has already happened in other countries as United States. Therefore, in McDonald s we constantly adapt to the tastes and needs of our clients and we know the importance you attach him to the digital world.

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