Mattered of the United States, the contract of franchising is known in our system also for franchise agreement, and comes very being used, in the practical one, for services, distribution of products and even though in the industry and production. This contract can be defined as a convention, through which the bearer of a distinctive sign, generally deposited for a reason or purpose mark, for the franqueador, grants its use to an independent entrepreneur, the made available one, that also she assumes the function of advice and commercial assistance. On the other hand, the made available one assumes the commitment of if provisioning, total or partially, next to the franqueador, to also respect certain number of norms, that say respect to the implantation and the management of the sales point, and of paying certain importance to it. The franqueador benefits the made available one with a formula of approved commercialization. The Interest of the surmounting is triple: 1) It is, in first place, one of the ways of which she makes use a commercial group to extend to others geographic, different sectors of those explored by it, originarily. The distribution of a product, or the supply of a service, reduces of considerable form (for the fact of the contribution of the investment of the made available ones) the mobilized capital that would have been necessary in the implantation on a new market; 2) How much to the made available one, it many times have advantage of the knowledge (know-how), the commercial assistance, and the reputation of the franqueador, conserving its independence. The concorrencial advantage, and the organization of the aimed at costs, contributes to diminish the inherent risks to all commercial activity, exactly if they estimate a more important investment, had to the payment of certain importncias for the fact of if integrating the net (golden hello); 3) At last, the consumer uses to advantage of the quality offered for the products and services of all the net, that allow the control of a standard, tax for the franqueador to the made available one, in the conception and the accomplishment of the products or the installments. In other words, hamburger of the McDonald? s must always have the same taste, as much in Curitiba as in Paris. The success of the surmounting if explains for the flexibility of its legal regimen, and also for the fact of it to be able to be applied easily to the services. The growth of the sector tertiary, and the fact of the knowledge to have if become a patrimony, make of the supply of services a source of economic wealth, as well as the production and sales of merchandises. The services constitute the new form of wealth, illustrating the mutation in our society, and guaranteeing the commercial success of the developing countries.

Sorry, comments are closed.